WHERE VISION
MEET EXPERTISE
WHERE VISION
MEET EXPERTISE
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WHO WE ARE
EXECUTIVES WITH DECADES OF COMBINED EXPERIENCE
IN FINANCE, LUXURY, AND GLOBAL GROWTH
Black DiamondX Equity Partners invests in off-market luxury jewelry businesses, delivering strategic financing and growth opportunities. We partner with owners of profitable, well-run, privately-owned jewelry businesses based in Europe—often in Italy, France, or the UK—offering tailored financing, expertise, and access to Asia—the world’s largest and fastest-growing luxury market, accounting for nearly 40% of global luxury sales.
Our team, composed of former directors and CXOs from leading luxury and financial firms, provides unparalleled guidance to scale businesses globally, transforming local success into iconic international brands.
LEADERSHIP
YEARS OF EXPERTISE AND A PROVEN TRACK RECORD DELIVERING
CONSISTENT & TANGIBLE RESULTS.
DAVIDE PENA
FOUNDING PARTNER
With a focus on EU-China cross-border investment, deal sourcing, and business development, Davide has collaborated with leading organizations such as Alibaba, Eureka, and Techstars. Passionate about investment and supporting European companies to access and grow in Asia.
GREGORY SMITH
MANAGING PARTNER
Finance executive with 20+ years of global experience, including nearly a decade as Regional Financial Director at Tiffany & Co. Expertise spans luxury goods, retail, FP&A, P&L management, strategic business planning, and compliance. Licensed CPA and certified in ASX Listing Rules Compliance.
ETHAN XIE
MANAGING PARTNER
Over 25 years of experience in private equity, M&A, as well as corporate finance in various industries, including consumer, tech, and AI. Former Partner at Alibaba Strategic Investment; Ethan has participated in over 300+ deals, including 40+ exits (including, BiliBili, SenseTime, and RedBook).
JULIAN SO
MANAGING PARTNER
Former Vice President at Morgan Stanley and Executive Director at UBS, Julian So has 20+ years in finance, specializing in private equity and structured finance. Currently Group CEO, focusing on decentralized financial ecosystems and AI-driven advisory platforms across Asia.
ROB SCOTT
MANAGING PARTNER
Former Ernst & Young Director and head of EY’s China Business Group, Rob Scott has facilitated over AUD500M in Chinese inbound investment. With 25+ years in technology commercialization and capital raising, he specializes in scaling businesses in Asia and global markets.
ADAM LIN
MANAGING PARTNER
Former Senior Applied Scientist at Microsoft China, with 15+ years professional experience in AI, software engineering, and data systems. Expertise in LLM, data mining, and scalable technology solutions. Proven track record in the development of innovative technologies.
OUR VALUES
INTEGRITY - EXCELLENCE - INNOVATION - TRANSPARENCY
INTEGRITY: We focus on building long-term intrinsic value over short-term speculation, delivering reliable returns for our investors. This commitment drives our strategy focused on investing in profitable jewelry businesses with appreciating assets like gold and precious stones.
EXCELLENCE: In our quest for excellence, we are committed to building a company that capitalizes on the combined experience and knowledge of our board, a team with decades of experience, and an extended network of industry and investment professionals.
INNOVATION: We proactively leverage AI and blockchain technology to optimize our investment process, enhancing efficiency, delivering superior returns, and ensuring transparent operations for all stakeholders.
TRANSPARENCY: We leverage technology to create a transparent investment environment, enabling superior active asset management and fostering direct, open communication with our investors and all stakeholders.
WHAT WE DO
MAKING GOOD COMPANIES BETTER – TURNING LOCAL SUCCESSES INTO INTERNATIONAL ICONIC BRANDS
Black Diamond X Equity Partners pioneers a technology-driven private equity model focused exclusively on the luxury jewelry industry. We invest in profitable, growth-oriented European craftsmanship businesses—currently underrepresented but with significant potential—to scale in Asia, today the world’s largest and fastest-growing luxury goods market.
At Black Diamond X Equity Partners, we provide tailored financing, strategic expertise, and direct market entry support. Our mission is to empower local European successes to scale, transforming them into internationally recognized names by bridging exceptional European craftsmanship with the dynamic Asian luxury market.
HOW WE DO IT
WE COMBINE THE BEST OF CORPORATE FINANCE
WITH THE BEST OF DECENTRALIZED FINANCE
We see what others miss. By integrating advanced technology into our investment strategy, we uncover hidden opportunities in the luxury jewelry market. Using AI, we analyze data to identify high-potential investments with precision. We are also developing blockchain-based solutions to create transparent and innovative investment products, enhancing trust and clarity for our investors.
Every decision is grounded in data-driven insights and rigorous analysis. As we refine our technology, we aim to optimize efficiency, streamline processes, and maximize impact. This approach positions us to actively manage investments, drive growth, and deliver superior, transparent returns.
WORK WITH US
JOIN A GROWING NETWORK OF INVESTMENT PROFESSIONALS & INDUSTRY EXPERTS
We seek seasoned executives from premier luxury and investment firms, such as LVMH, Cartier, JP Morgan, or Goldman Sachs, to join our team as non-executive directors and operating partners. Leverage your deep industry expertise and contribute to the growth of a pioneering investment firm focused on the luxury jewelry market.
If you are a proven leader with a distinguished track record, we welcome confidential inquiries to explore how your expertise can align with our vision.
We invite private equity firms, family offices, and accomplished investors to explore exclusive co-investment opportunities in high-growth luxury jewelry businesses. Partner with us to leverage our deep industry expertise and gain access to exclusive, off-market, high-potential investments.
For a confidential discussion on aligning your vision with our strategic opportunities, we welcome direct communication from qualified investment professionals.
Disclaimer: All investing involves risk.
All investing involves risk, including the potential loss of principal. BlackDiamond X Equity Partners is a UK-based business and operates under UK regulatory frameworks. We specialize in connecting investment professionals, collectors, and jewelry enthusiasts with exclusive, off-market opportunities to invest in and be part of tomorrow’s success stories—today.
Website and Services
Our website, www.blackdiamond-x.com, serves as a platform to facilitate connections and provide information about unique investment opportunities. BlackDiamond X Equity Partners does not provide brokerage, cryptocurrency, or banking services. Any third-party services or platforms referenced on our website are independent entities, and their terms, conditions, and risks are governed by their respective agreements and disclosures.
Third-Party Services
- Brokerage Services: If you engage in brokerage services through a third-party provider, please review their specific disclosures and risks. Brokerage accounts are typically offered through registered entities and may be subject to regulatory protections. However, investments are not guaranteed and involve risk, including the potential loss of principal.
- Banking and Payment Services: Any banking, payment, or card services referenced on our website are provided by third-party financial institutions. These services may be subject to regulatory protections, depending on the provider. Review the terms and conditions of the specific service for details.
Risk Disclosure
Alternative Investments: Off-market opportunities, including those in collectibles, jewelry, and other alternative assets, may involve unique risks such as illiquidity, valuation challenges, and market volatility. Conduct thorough due diligence and consult with a qualified financial advisor before investing.
No Guarantees
Past performance is not indicative of future results. BlackDiamond X Equity Partners does not guarantee any specific investment outcomes or returns. All investment decisions are made at your own risk.
Regulatory Compliance
BlackDiamond X Equity Partners operates in compliance with UK regulations. We are committed to maintaining the highest standards of transparency and integrity in all our activities.
Contact Information
For questions or concerns, please contact us at:
support@blackdiamond-x.com
© 2025 BlackDiamond X Equity Partners. All rights reserved.
